After the last post, it’s important to refine and clarify. What exactly is a movment? And how is it better than what you’re doing right now?
- Activities maintain and results are accidental. Movements equip and results are unavoidable.
- Activities advertise. Movements influence.
- Activities are generic. Movements are planned and strategized.
- Activities can be duplicated. Movements are unique.
- Activities breed friendships, or acquaintances. Movements breed fellowship.
- Activities are time fillers. Movements attract and compel.
- Activities use their resources. Movements leverage their resources.
- Activities produce attenders. Movements produce leaders.
Whatever your thing (whether you are in the business world, run a non-profit, organize community events, or volunteer with a church), you should never be satisfied with attendance. You should be creating opportunities for people to become involved in your movement and passionate about your passion. Entertainers do a great job at this…the goal of a concert isn’t to just get people in the door, it’s to put on such a production that people follow the band and buy their music and merch. A devoted fan is more important to the band than an attender of a concert.
In your world, someone who is willing to leverage themselves for your cause is far more valuable than someone who just shows up at your stuff.