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Regardless of what you’re doing, someone is either talking about it, ignoring it, or oblivious toward it.

Being talked about is good.  Being ignored is OK because it means that you have been heard.  Someone intentionally chooses to not pay attention to you.  And in today’s climate of free-market voices, half the battle depends on whether or not you are able to be heard.  Assuming what you do is important (you wouldn’t be doing it if it weren’t, right?!), rejection is often the result of something small (such as a poor marketing blitz, a failed strategy, speaking the wrong language, etc.).

Finding yourself in oblivion is failure.  When people are oblivious towards what you’re doing, it means that you don’t matter.  You don’t have a say.  You’re input is not asked for.  You’re vote doesn’t count.  You are background noise.  And this is the biggest problem for most churches in America today.  Most churches don’t have a voice.  Most churches are background noise in the midst of everyday life.

And the saddest part about that statement is that we’ve tricked ourselves into thinking that it isn’t true.

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