JCPENNEY, YOUR DREAM, & THE REAL WORLD…

October 15, 2012

On February 1, 2012, the department store giant JCPenney introduced a new strategy tailored by its’ new CEO, Ron Johnson. …

SO, THIS HAPPENED LAST WEEK…

August 27, 2012

I’ll make a long story short, because the details won’t matter much to you. Several months ago a friend, who …

October 5, 2011

I have a confession which might make me a terrible person. There’s a dude who works from Panera almost as …

April 18, 2011

The church is the expression of God’s intentions on this planet. In it’s most healthy state, it is a place …

April 14, 2011

I love branding. Call me a nerd, but I totally dig the strategies, methods, and approaches that organizations use in …

October 19, 2010

I am not a Kanye West fan. To me, his persona is un-inspiring. Some of his songs are catchy, but …

January 29, 2010

The SuperBowl is right around the corner. Which is, of course, a marketer’s favorite time of the year. Gigantic risks, …

February 3, 2009

The facts and figures are astounding. The average cost for a 30 second commercial spot during this year’s Superbowl was …