JCPENNEY, YOUR DREAM, & THE REAL WORLD…
On February 1, 2012, the department store giant JCPenney introduced a new strategy tailored by its’ new CEO, Ron Johnson. …
On February 1, 2012, the department store giant JCPenney introduced a new strategy tailored by its’ new CEO, Ron Johnson. …
I’ll make a long story short, because the details won’t matter much to you. Several months ago a friend, who …
I have a confession which might make me a terrible person. There’s a dude who works from Panera almost as …
The church is the expression of God’s intentions on this planet. In it’s most healthy state, it is a place …
I love branding. Call me a nerd, but I totally dig the strategies, methods, and approaches that organizations use in …
I am not a Kanye West fan. To me, his persona is un-inspiring. Some of his songs are catchy, but …
The SuperBowl is right around the corner. Which is, of course, a marketer’s favorite time of the year. Gigantic risks, …
The facts and figures are astounding. The average cost for a 30 second commercial spot during this year’s Superbowl was …